How can we tap on the enterprise 2.0 market

Monday, 09. 14. 2009  –  Category: Business, Technical

While I was doing research for our product, I  happened to come across the term “Enterprise 2.0″  in several sites. The terminology was initially alien to me therefore I went to search further and realised that this term was actually evolved from web 2.0 where consumer technolgy is applied to enterprise. It is the use of social software platforms within companies, or between companies and their partners or customers.

Definition of Enterprise 2.0 : Enterprise 2.0 is the term for the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email

The enterprise 2.0 market has started in the early 2005s and based on my research, this industry seems to be in the growing phase now . A research by forrester mentions that enterprise spending on this new technologies will grow strongly over the next five years, reaching $4.6 billion by 2013, with social networking, mashups, and RSS capturing the greatest share.

So how is  the enterprise 2.0 term related to our product. Basically, our mission is to create a product based on the following 4cs

1. Communication – platforms that allows employees to communicate with each other, either by text, image, voice or video or combination

Examples : Social Presence, Blogs, Forums, Instant messaging

2. Cooperation – Enables employees to share content with each other on particular problem, directly and indirectly in both central and distributed ways.

Examples :  Social search, Media sharing, Social bookmarking

3.  Collaboration – tools that encourage employees to collaborate with each other on particular problem, directly and indirectly, in both central and distributed ways

Examples :  Wikis

4. Connection – technologies that make it possible for employees to make connection with and between both content and each other.

Examples : Mashups, Social networking, Tagging, Syndication

There are a few risks we will need to bear in implementing this product. This technology is already relatively widely adopted in US but in Asia, the cooperate culture is different as companies usually adopt a traditional top down approach thus adoption rate is slower but  i personally believe it will be clearer to companies here that the pros will outweigh the cons in the short future.

As far as I know , there are already quite a few companies using base camp for project management. Its not possible now for us to compete with them head on head thus its important for us now to identify our differentiating factors.

So for now, we are targeting to develop and launch our first release asap, make it known and improve it accordingly based on market response.

Jon

Tags: Competition, Enterprise 2.0, executive summary, Features, marketing